September 7, 2007 by melpurdue
Welcome to the Management & Economic Library resource page for CSR 600. This contains information that was presented during the 2 sessions in MEL.
Comments are enabled so please feel free to leave tips and suggestions for your fellow classmates. If you have specific questions please contact us at MEL or by selecting the About page to the right and using the email address there.
-hal
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September 7, 2007 by melpurdue
We provide access to 2 databases that contain consumer buying habits and marketing information.
Choices III
- Contains data from a national consumer survey on demographic and psychographic characteristics. Excellent source for consumer buying and media habits. Significant flexibility in cross-matching different elements of the survey.
MediaMark Internet Reporter
- A competitor to Choices III, contains similar information in a more pre-packaged format.
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September 7, 2007 by melpurdue
Conducting research can also mean looking at research that has not yet been published. 2 sources of relevant information are conference proceedings and dissertations.
Web of Science Proceedings
- References proceedings’ papers delivered at prestigious international scientific and technology conferences
Directory of Published Proceedings
- Directory contains information on published conference proceedings from a variety of subject areas. Does not contain full-text;provides the opportunity to purchase the proceedings, warning they can be expensive.
Dissertations & Theses
- Dissertations from US and international universities
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September 7, 2007 by melpurdue
Web of Science is a citation index database. It allows you to see what articles have been cited by any given article as well as what more recent articles have cited a given article. Thus the process of research can be viewed over time by reviewing what articles cited other articles.
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September 7, 2007 by melpurdue
2 databases that contain additional information beyond magazines and journals are:
Factiva
- deep general news and business content
- top 50 US newspapers full-text
- broad international coverage
Lexis/Nexis Academic
- deep general news and business content
- broad international coverage
- US and State court cases, laws, and regulations
- full-text transcripts from television and radio news programs
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September 7, 2007 by melpurdue
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